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Author (up) Mende, M.; Misra, V.
Title Time to Flatten the Curves on COVID-19 and Climate Change. Marketing Can Help Type $loc['typeJournal Article']
Year 2020 Publication Journal of Public Policy & Marketing Abbreviated Journal Journal of Public Policy & Marketing
Volume Issue Pages
Abstract The health, economic, and social impact of the COVID-19 pandemic is unprecedented in our lifetime, and no individual in this globalized, interconnected world is immune from its effects. This pandemic is a fundamental challenge for consumers, companies, and governments. Against this background, our commentary underscores linkages between public health, environment, and economy and explores how lessons from COVID-19 can help prevent other large-scale disasters.1 We focus on global climate change (GCC), because rising temperatures increase the likelihood of future pandemics.2 Accordingly, experts consider GCC “the largest public health threat of the century” (Wyns 2020). Although societal crises are underresearched in marketing, we propose that marketers should add their expertise to help avoid future crises. Notably, the Journal of Public Policy & Marketing (JPP&M) is uniquely positioned as a premier outlet for corresponding research at the intersection of marketing and policy.
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Publisher Place of Publication Editor
Language Summary Language Original Title
Series Editor Series Title Abbreviated Series Title
Series Volume Series Issue Edition
Area Expedition Conference
Funding Approved $loc['no']
Call Number COAPS @ user @ Serial 1117
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