Skip to main content
Skip to main content

COAPS Virtual Library (Publications)

Search within Results:
Display Options:

Select All    Deselect All
 |   | 
  Record Links (down)
Author Mende, M.; Misra, V. url  openurl
  Title Time to Flatten the Curves on COVID-19 and Climate Change. Marketing Can Help Type $loc['typeJournal Article']
  Year 2020 Publication Journal of Public Policy & Marketing Abbreviated Journal Journal of Public Policy & Marketing  
  Volume Issue Pages  
  Abstract The health, economic, and social impact of the COVID-19 pandemic is unprecedented in our lifetime, and no individual in this globalized, interconnected world is immune from its effects. This pandemic is a fundamental challenge for consumers, companies, and governments. Against this background, our commentary underscores linkages between public health, environment, and economy and explores how lessons from COVID-19 can help prevent other large-scale disasters.1 We focus on global climate change (GCC), because rising temperatures increase the likelihood of future pandemics.2 Accordingly, experts consider GCC “the largest public health threat of the century” (Wyns 2020). Although societal crises are underresearched in marketing, we propose that marketers should add their expertise to help avoid future crises. Notably, the Journal of Public Policy & Marketing (JPP&M) is uniquely positioned as a premier outlet for corresponding research at the intersection of marketing and policy.  
  Corporate Author Thesis  
  Publisher Place of Publication Editor  
  Language Summary Language Original Title  
  Series Editor Series Title Abbreviated Series Title  
  Series Volume Series Issue Edition  
  ISSN ISBN Medium  
  Area Expedition Conference  
  Funding Approved $loc['no']  
  Call Number COAPS @ user @ Serial 1117  
Permanent link to this record
Select All    Deselect All
 |   | 

Save Citations:
Export Records:

2000 Levy Avenue
Building A, Suite 292
Tallahassee, FL 32306-2741
Phone: (850) 644-4581
Fax: (850) 644-4841

© 2024 Center for Ocean-Atmospheric Prediction Studies (COAPS), Florida State University

Center for Ocean-Atmospheric Prediction Studies (COAPS)