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Mende, M., & Misra, V. (2020). Time to Flatten the Curves on COVID-19 and Climate Change. Marketing Can Help. Journal of Public Policy & Marketing , .
Abstract: The health, economic, and social impact of the COVID-19 pandemic is unprecedented in our lifetime, and no individual in this globalized, interconnected world is immune from its effects. This pandemic is a fundamental challenge for consumers, companies, and governments. Against this background, our commentary underscores linkages between public health, environment, and economy and explores how lessons from COVID-19 can help prevent other large-scale disasters.1 We focus on global climate change (GCC), because rising temperatures increase the likelihood of future pandemics.2 Accordingly, experts consider GCC “the largest public health threat of the century” (Wyns 2020). Although societal crises are underresearched in marketing, we propose that marketers should add their expertise to help avoid future crises. Notably, the Journal of Public Policy & Marketing (JPP&M) is uniquely positioned as a premier outlet for corresponding research at the intersection of marketing and policy.
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Meyers, S. D., Basu, S., & O'Brien, J. J. (1997). Detection Of Eddies In The Eastern Gulf Of Alaska Using TOPEX/Poseidon Altimetry . COAPS Technical Report 97-4. Tallahassee, FL: Center for Ocean-Atmospheric Prediction Studies, Florida State University.
Meyers, S. D., Basu, S., & O'Brien, J. J. (1998). TOPEX/Poseidon altimetry captures cycles of the Indian Ocean. International WOCE Newsletter , 31 , 41–42.
Meyers, S. D., Melsom, A., & O'Brien, J. J. (1998). Ocean Variations the Eastern Gulf of Alaska Due to ENSO (K. Myers, Ed.). NPAFC Tech. Report.
Misra, V., & Bhardwaj, A. (2019). Defining the Northeast Monsoon of India. Mon. Wea. Rev. , 147 (3), 791–807.
Abstract: This study introduces an objective definition for onset and demise of the Northeast Indian Monsoon (NEM). The definition is based on the land surface temperature analysis over the Indian subcontinent. It is diagnosed from the inflection points in the daily anomaly cumulative curve of the area-averaged surface temperature over the provinces of Andhra Pradesh, Rayalseema, and Tamil Nadu located in the southeastern part of India. Per this definition, the climatological onset and demise dates of the NEM season are 6 November and 13 March, respectively. The composite evolution of the seasonal cycle of 850hPa winds, surface wind stress, surface ocean currents, and upper ocean heat content suggest a seasonal shift around the time of the diagnosed onset and demise dates of the NEM season. The interannual variations indicate onset date variations have a larger impact than demise date variations on the seasonal length, seasonal anomalies of rainfall, and surface temperature of the NEM. Furthermore, it is shown that warm El Niño�Southern Oscillation (ENSO) episodes are associated with excess seasonal rainfall, warm seasonal land surface temperature anomalies, and reduced lengths of the NEM season. Likewise, cold ENSO episodes are likely to be related to seasonal deficit rainfall anomalies, cold land surface temperature anomalies, and increased lengths of the NEM season.